Tohir Solomons

Facebook Advertising

Posted on the March 30th, 2009 under Internet by Tohir

Recently I came across this advert on the left, and it left be kind of shocked. How did they know i am 29? Is Facebook sharing my details with advertisers?

Knowing it could be too good to be true, I nonetheless clicked on the ad. Pity I’m not in Australia (the target audience), else I could have won the iPhone – yeah right!

Nonetheless, looking up on Facebook advertising, it does offer some really great targeting information. With people providing location, personal info, what they like (fans, etc.) it seems to be an advertiser’s paradise. All that needs to be done is really accurate profile of the target audience.

One just wonders where does the blur occur if it does at all?