Am I anti-pictures on the web or not? I’m very fond of saying that, “A picture is worth a thousand words, but the internet it is with nothing”. Take any page, and you’d probably be bombarded by 20 pics, excluding the 1px transparent ones for layout .
Looking at those pics, can you really come up with 20,000 words in that 20 seconds that you ‘scan’ the page.
Well, images can also be useful in helping users to get around. Recently I wanted to look at the features of my bank account. Now I know the marketese glorified name given (its printed on the card), but trying to locate it on the Standard Bank website left me with the uncomfortable feeling that hopefully Im right, maybe I’m not.
Firstly, there are a range of cards in that category, and they give an overview of the category, but do not tell you the range.
But hey, on one of the pages that actually have a picture of how the card looks. Unfortunately, it wasn’t mine. But imagine if they did this for all the cards they offer. Browse for the features of your account by choosing a picture that looks similar to yours. Alas! People cannot appreciate what they do not know, says a Yoruba anecdote.